Festival Fashion: Rock Your Next Apparel Promotion
By the time summer gets here, it seems like there’s a can’t-miss music festival each weekend. (No, seriously.) Add in touring festivals, like Warped Tour; and major festivals, like Bonnaroo, Firefly and Lollapalooza, and it’s no wonder festival fashion is a hot topic.
But the season already is heating up as thousands make their way to Indio, Calif., for Coachella 2016, kicking off this Friday.
From sunblock to sunglasses to beach balls bounced around in the crowd, the festival atmosphere is rife with promotional opportunities—and so is its go-to fashion.
Here are a few examples of how distributors can take advantage of the season and cater to festivalgoers nationwide:
Shirts and Dresses
Most festivals happen in the summertime—and, to add to the already sweltering heat, get hotter with so many people standing so close to one another. That means it’s important to keep layers light and loose. Bright colors and patterns are other circuit staples.
- Alternative – Women’s Printed Meegs Eco-Jersey Racer Tank from S&S Activewear
- Charlotte Slouch Tee from MV Sport
- Loose Crop Tank from American Apparel
- Women’s Flowy V-Neck Dress from Bella+Canvas
- Outdoor by Hilton Long Sleeve Performance Fishing Shirt from Heritage Sportswear + Virginia T’s
Did we mention it gets hot at festivals? There’s also always a chance it’s going to rain—and by rain we mean downpour. The right headwear can help keep end-users dry (whether from sweat or rain), comfortable and able to enjoy the festivities.
- Floppy Straw Hat from Paramount Apparel International Inc.
- Safari Cotton Twill & Mesh Hat from Headwear Professionals
- Hawaiian Pattern Cotton Twill Low Profile Style Caps from OTTO International Inc.
- Sporty Headbands from Boxercraft Inc.
- The Bandana – Head and Neck Wear from Innovation Line
Festivals mean more music, more cheering, more dancing and more running from stage to stage. No one really wants to be encumbered by bags, but most people recognize they need something to carry around the essentials. Provide end-users with options that aren’t too big and bulky, have zippers for security, and let fans flit around the grounds hands-free.