Fierce Femme Fashion
How to get your part of the multibillion-dollar women's wear business
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Sean Norris
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FOLLOW TRENDS
"Technical knit tops and activewear are prevalent in current women's apparel," explained Mabel Kwok, director of design & merchandising for Lenexa, Kansas-based Ash City USA. "Active jackets and fashionable fleece pieces are trending this season because of the convenience of layering." Kwok listed performance, functionality, stretch and comfort as the hottest women's apparel trends, making it unlikely that activewear sales will slow down any time soon. "Activewear is a dominant trend that doesn't seem to be going anywhere," she said. "Now that activewear designs have innovative silhouettes, technology features and vibrant color selections, women are more comfortable taking their active looks outside their fitness regime."
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- Companies:
- Ash City USA
- Kavio!
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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