Where Everybody Knows Your Name
Finding branding opportunities at bars and restaurants
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Items Bars Want
At a sports bar, receiving promotional items is sometimes just as important as purchasing them. In fact, Lukas stated that most promotional items are given to him by vendors, and not purchased by the bar itself. "Mostly the promotional products come from vendors who want to promote their own brand," he said. "What that does is set up a relationship between my business and theirs. … If a close working partner comes to me to promote their brand and I trust them through past dealings then I usually will be willing to give their product a shot."
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- Companies:
- Katz Americas
Michael Cornnell
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