Another benefit of dye sublimation indirect decoration is the ability to add more details. "Whether it is indirect embroidery or direct embroidery, you have limitations with how small you can get things or the detail," Fuchs said. He listed fading colors and distressed looks as limitations of standard embroidery.
"Our dye sublimation indirect embroidery eliminates that limitation. Now we can get all that detail," he added.
Why Should Your Clients Try It?
It's about control and ease of mind for the end-buyer, because last-minute additions can be made to the order at any time. "We are able to do one-off pieces that are often very expensive or impossible with different decoration methods," Fuchs said. "So we just give the client a lot more control to brand and decorate however they want to, when they want to."
Which Materials Work?
Fuchs noted that Windswept works with fabrics thin and thick. "Typically, we have great success with performance Dri-FIT apparel, very thin apparel all the way up through very plush terry cloth towels, fleece, jackets and blankets." Fuchs added that indirect decorating makes it easier to imprint difficult materials as well. "Neoprene is also a great product that we can decorate now with an embroidered look and feel that was never … done or able to be done with direct embroidery," he explained.
Where Can You Add Imprints?
Does your client want a website embroidered on the back strap of a hat, or even the mesh of a baseball cap? Now, both are possible. "The other thing that is very neat about the indirect embroidery is we can obviously decorate the left chest [of a shirt] and front of a hat, but now, we can brand in places you never could with direct embroidery with being able to do one-off pieces," Fuchs said. "We can do one-off pieces on the bill of a cap, on the back strap of hat, we can put a phone number or website or things like that. We can even embroider now on the mesh part of a hat, which we have done for NASCAR," he said.