Finding Direction
Brian Fuchs, president of Windswept Marketing, Asheville, N.C., explained the company's "indirect advantage" and what it means for distributors, end-buyers and end-users.
What Are Your Options?
"The 'indirect advantage' is a big umbrella name that covers all the ways that we brand and decorate apparel," he said. "But we do them all in a very unique way that allows us to stock the decoration and brand the apparel as needed, when needed." Fuchs mentioned that the most popular indirect decoration is embroidery, but your client can choose one of many other imprint options as well, such as dye sublimation or bedazzled rhinestones. Fuchs noted that the indirect decoration process with embroidery or any other imprint option eliminates issues that arise with direct imprinting like loose threads, an itchy backside of the imprint and puckering.