Fuchs explained that in the past, distributors had to reach out to companies overseas and do large minimums to get specialized printing on mesh and unusual areas of a garment, but not anymore. "We can now put that embroidered logo virtually anywhere on the apparel. That can solve a lot of problems and open up a lot of opportunities and doors that were never there before with direct embroidery," he said.
Mary Blondell, promo marketing manager for Stahls' ID Direct, St. Clair Shores, Mich., explained what Stahls' ID Direct offers in direct and digital decoration for apparel and hard goods.
What Are Your Options?
"We offer full-color digital logos; custom-cut special effect designs and logos; [personalization] with names and numbers; classic, distressed and rip-away appliqués; embroidery; screen printing with specialty inks; Epson SureColor F2000 direct-to-garment printing; rhinestones; and sublimation, all under one roof," Blondell said. She listed other specialized options as glitter, glow-in-the-dark, hologram, rhinestuds, nailheads, carbon fiber and 3M Scotch Reflective. "All of our special effect materials are heat-applied and have great washability and durability," she added.
Why Should Your Clients Try Direct Decoration?
Blondell explained that one-color prints still rule for imprinting apparel and accessories. "End-buyers still choose one-color prints because 95 percent of logos are only one or two colors. One color is usually the least expensive decorating method and [makes] orders very affordable," she said.
Most logos may be one color, but that doesn't mean imprints have to be. Your clients can add text, artwork and other designs to incorporate color into an imprint. For this, Blondell suggested four-color imprints. "Four-color process [works best] for multiple colors with intricate design or artwork."
Which Materials Work?
Blondell mentioned that you must tell your decorator the material of a product or garment before ordering a specific type of decoration. "Yes, you must always check fabric content for the best decorating method," she said. Material matters not just to whether or not an imprint puckers or bleeds, but also how long it lasts. "Always check with your decorator or supplier of decorating method for the best performance, wash and durability," Blondell added.