Making it Personal
Finding a place to sell personal care products
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LIP BALM
There is more to promotional lip balm than portability and the promise of multiple daily impressions. The product's connection to both weather protection and taste provides a wide range of marketing potential. "Lip balm is very versatile," said Katie Kaalberg, director of marketing for Raining Rose Inc., Cedar Rapids, Iowa. "We see it used a lot in dentist patient-care bags, hospitals and for outdoor events like races, runs and walks. One of my favorite uses is when a beverage company will do a custom lip balm flavor to match a new drink or new flavor they are promoting."
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Michael Cornnell
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