The Business of Giving
Finding the right gifts for the workplace
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There is a massive industry built around corporate gift-giving, but a wealth of choices doesn't always translate into easy selections of product. Not to mention that, just like a person may not be in touch with the wants of distant relatives, a boss or an H.R. director will sometimes have no clue what to get employees. Whether it's for years of service, holiday gifts or just a reward for meeting a company goal, if a client comes to you complaining "I need gifts, fast!" and you're short on ideas, here is a brief guide to get you started.
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Michael Cornnell
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