Drink It In
Promo Marketing spoke to Jeff Lee, president of STOPNGO Line, Industry, Calif.; and Scott Schwebel, vice president of marketing for Milwaukee-based Colectivo Coffee, about how distributors can use promotional products to assist beverage brands.
Know the mission
Schwebel said that Colectivo doesn’t limit itself to traditional, beverage-related products, although items like mugs and cups are popular among consumers. For distributors looking to work with a beverage brand, knowing what the prospective client’s brand identity is, and how it wishes to convey its message is crucial for providing an appropriate solution. “For us, we are a creative-driven company, any surface is an opportunity to make an impression, and we try to cover as many surfaces as we can,” Schwebel said. “We utilize full coverage illustration to communicate our brand’s identity—even more than our logo. Frankly, you have to look for our logo on the cups, it’s one of the smallest elements.”
Brendan Menapace is the content director for Promo+Promo Marketing.