Drink It In
Finding the right promotions for mission-focused beverage brands
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Lee said that distributors need to tailor their pitch to different clients they’re working with, be it a coffee roaster, brewery, winery, etc. “Each company has a unique image of how they want their brand projected onto products,” he said. “Understanding the needs of the client and company will help [distributors] understand which products would best suit the image they want to project.”
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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