What they are: Public radio, libraries and most art museums can qualify as 501 (c)(3) charities under IRS law. Institutions like National Public Radio (NPR) and its child stations, as well as the Philadelphia Museum of Art, would be examples of artistic charities.
What to get them: Famous for the tote bags they give to donors, radio stations like NPR have since moved into the Internet age, setting up whole online stores for the purpose of fundraising (see http://shop.npr.org or http://shop.xpn.org/ for examples). Keep in mind as well that, being radio stations, they will run live events from time to time just as for-profit stations do, surely necessitating the standard promotional fare.
As for the visual arts, museums mirror the fundraising and donor gifts of radio stations, but with a bit more flair in impriting. Items like T-shirts and posters, which can display a replication of one of the museum's pieces are a common choice for fundraising items, but also consider items with a less conventional canvas, like umbrellas for example (see page 50 for details on just such a promotion).
HEALTH EDUCATION GROUPS
What they are: Advocacy groups focused on education rather than spreading awareness, these organizations tend to focus on informing the public health by focusing on issues like swine flu or heart disease.
What to get them: Kitty Chunko Mahoney RN, BSN, MS, president of the Massachusetts Association of Public Health Nurses (MAPHN), said that MAPHN in the past has given out pocket hand sanitizers after some of its various lectures about communicable diseases. "They were a hot item then," said Mahoney. "Most of our work is in infectious disease, so there's always a personal sanitation element to that."
Mahoney explained when MAPHN has the money, it will supplement its other programs with promotional products as well. She named a walking program MAPHN does where it gives out pedometers, water bottles and a walking log when possible. Like many other nonprofits, MAPHN gives an annual gift to its members. "Sometimes it's a flash drive or a tote bag, it depends what the culture of the day is and what we're hearing from the membership that might be good."