RELIGIOUS GROUPS AND CHURCHES
What they are: Everything from the local church youth group to the Catholic Church itself will fall under the IRS 501(c)(3) code to be considered a nonprofit charity.
What to get them: In our October 2009 issue*, we ran a story where USB memory drives were used to help a church distribute promotional copy, such as service times or other event schedules. Churches too will sometimes have youth groups or summer camps where T-shirts and other items would be of value.
*To find this story online, perform a "most recent" search for "USB" at magazine.promomarketing.com
MEDICAL AWARENESS GROUPS
What they are: The more famous medical charities, like March of Dimes or Livestrong, that focus on raising awareness and money to combat some serious and often incurable diseases.
What to get them: Kelly Grant, vice president, business development for Sonoma Promotional Solutions, Sonoma, Calif., recommended focusing on typical awareness products, like silicone wristbands and T-shirts, because of their ability to achieve the two main goals of such organizations: raising money and calling attention to the disease. Grant reasoned this was the whole idea behind the Livestrong silicone braclet campaign, which created a kind of feedback loop where the more bracelets sold led to more awareness being raised, which in turn sold more bracelets, and so on.