My Best Promotion
Welcome to My Best Promotion, the newest section of Promo Marketing magazine. Each month, we'll be running a different promotion that the submitting distributor thinks is one of his or her best, along with product images from suppliers that fit the campaign. Think of it as a way to compare notes and share ideas with your peers, an important practice for anyone looking to improve his or her business.
This month's My Best Promotion comes from Mike Beckman, CAS, owner of Proforma-BPM, Cumming, Ga. Beckman chose an instance where Proforma-BPM decided to take a risk and go with a less conventional, non-USB item for for a large I.T. client that wanted something to hand out at a trade show. Through an e-mail to Promo Marketing, Beckman explained why this promotion ended up being one of his best.
Promo Marketing: Could you describe a promotion of yours that you consider one of your best?
Mike Beckman: A large I.T. company came to us to request a giveaway for a technology conference and asked for a "techie" item since this was the main group focus. We asked a few questions about the conference and thought a "techie" item would get lost in the crowd. The main focus was based on a new technology called "cloud computing," and [we] thought it would be great to work off this theme. When you think of clouds you think rain—bad clouds equal rain, good clouds are white. We thought it would be great to hand out white umbrellas with the company logo and to add a card that instills confidence in our client's cloud service. "We put the cloud on your side—no matter what the conditions." The card tied the umbrella to their motto, and of course people easily put an umbrellas with clouds.