My Best Promotion
First-hand tales of creativity and success
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This month's My Best Promotion comes from Mike Beckman, CAS, owner of Proforma-BPM, Cumming, Ga. Beckman chose an instance where Proforma-BPM decided to take a risk and go with a less conventional, non-USB item for for a large I.T. client that wanted something to hand out at a trade show. Through an e-mail to Promo Marketing, Beckman explained why this promotion ended up being one of his best.
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Michael Cornnell
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