My Best Promotion
First-hand tales of creativity and success
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PM: Any other advice or insight you'd like to give related to this promotion?
MB: Don't look at the obvious when choosing a product to hand out. We tend to get into a groove and use the same product all the time for different clients. Look at the message and develop a theme to get their meaning across in a more memorable manner.
Want to be considered for a future segment of My Best Promotion? Contact Michael Cornnell at mcornnell@napco.com or (215) 238-5449 for a list of questions and other details.
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