My Best Promotion
First-hand tales of creativity and success
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Promo Marketing: Could you describe a promotion that you consider one of your best?
Bob Gatta: I think the Peterboro Drum Cooler will always remain my favorite promotion because it involved the meeting of two great minds (mine and the client's).
Joe was a big, burley lifelong steelworker, managing a 525 employee division of a major steel company. Joe was fun to work with and he really enjoyed promoting safety. We had done many jackets, caps, duffels, etc. over the years and Joe yearned for something new and different. I knew the cooler was out of his budget, but I also knew he could find the money if he really liked the item.
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- Companies:
- Leed's
- Picnic Plus by Spectrum
Michael Cornnell
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