My Best Promotion
First-hand tales of creativity and success
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As we usually met with other members of his safety team, I filled the cooler with ice and soft drinks prior to the meeting (and carried it up three flights of stairs). I pushed the concept that the cooler with a bold logo and message on the lid would remain in the home for years to come as a constant reminder of the safety achievement. You could feel the excitement in the room and Joe not only bought into the promotion and found the budget, but took it a step further by filling it with soft drinks and juices for every weekly group safety meeting. Employees were told that if they worked safe for one year, they would each receive one.
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- Companies:
- Leed's
- Picnic Plus by Spectrum
Michael Cornnell
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