Promo Marketing: Could you explain the specific goal of the promotion?
Drew Davis: I would say purely appreciation. It was sent to people who I have sales relationships with that are customers to say thank you.
PM: What made this a good promotion for you?
DD: It's like I said, in terms of touchpoints back to me, I've never had more of that than with this gift. I think too from a personal perspective, because I like to cook so much I've been able to share some of what I like to do outside of work with my customers, so that the relationship gets deeper. And then too, because of the success of it, we're looking at doing a mid-year follow-up to those folks with some of the housewares items that Evans Manufacturing has available to say, "Hey, I hope you're enjoying the book, here's additional items for your kitchen." So I would say that the purpose wasn't to build a campaign, but now because of the success and the response that we've had, we're starting to look for ways to tie that in.
- Companies:
- Book Company, The
- Evans Manufacturing
- People:
- Drew Davis