My Best Promotion
PM: Any advice you'd give to distributors planning a book- or cooking-related promotion?
DD: I would encourage others to use books as self-promotions because they're not a typical promotional item if you will, but they allow for a great opportunity to differentiate oneself, especially with that tip-in page. Because it's four-color process the options are really limitless. People I would say expect imprints on pens, and at the same time I don't know when people get the gift of a book that they expect it to have a custom page detailing what one wants to message, what they want to share.
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