PM: Any advice you'd give to distributors planning a book- or cooking-related promotion?
DD: I would encourage others to use books as self-promotions because they're not a typical promotional item if you will, but they allow for a great opportunity to differentiate oneself, especially with that tip-in page. Because it's four-color process the options are really limitless. People I would say expect imprints on pens, and at the same time I don't know when people get the gift of a book that they expect it to have a custom page detailing what one wants to message, what they want to share.
Want to be considered for a future segment of My Best Promotion? Contact Michael Cornnell at mcornnell@napco.com or 215-238-5449 for a list of questions and other details.
- Companies:
- Book Company, The
- Evans Manufacturing
- People:
- Drew Davis






