My Best Promotion
PM: What was the best decision you made with this program, and why?
TH: The best decision was to take advantage of existing seasonal enthusiasm. Timing is everything. This promotion would not have worked nearly as well in the middle of winter, or even toward the end of summer when people are getting tired of summer's heat.
PM: Did you run into any problems with the promotion, and if so, how did you overcome them?
TH: We had some inventory issues on the tumblers so I had to stay in close contact with the plant to be sure we wouldn't miss our in-hands date.
PM: Any other advice or insight you'd like to give related to this promotion?
TH: Focus on the recipient. Take off your sales hat and put yourself in the end-user's shoes! So many factors make up a successful campaign and it's important to look at the time of year, the goal of the promotion and the overall expected outcome.
Want to be considered for a future segment of My Best Promotion? Contact Michael Cornnell at firstname.lastname@example.org or 215-238-5449 for a list of questions and other details.