My Best Promotion
First-hand tales of creativity and success
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Promo Marketing: Could you briefly describe a promotion of yours that you consider one of your best?
Tracy Hernandez: The customer was one of my local hospitals. The goal was to create enthusiasm among the employees for this event, and to make them feel especially valued and honored. Fortunately for me, the event was in the spring. In Nebraska, spring creates enthusiasm in itself (no one appreciates spring like those who have endured winter), so I simply got onboard with the season. I chose useful outdoor items and bright lively colors.
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Michael Cornnell
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