My Best Promotion
For June, My Best Promotion was submitted by Tracy Hernandez, sales representative for American Solutions for Business, Glenwood, Minn. Hernadez provided products for an employee-appreciation event for a Nevada hospital. By capitalizing on approaching warmer weather, as well as thinking like an end-user instead of a salesperson, she was able to create a lot of excitement for the event and thoroughly please her client.
Promo Marketing: Could you briefly describe a promotion of yours that you consider one of your best?
Tracy Hernandez: The customer was one of my local hospitals. The goal was to create enthusiasm among the employees for this event, and to make them feel especially valued and honored. Fortunately for me, the event was in the spring. In Nebraska, spring creates enthusiasm in itself (no one appreciates spring like those who have endured winter), so I simply got onboard with the season. I chose useful outdoor items and bright lively colors.
PM: What kinds of items did you use in the promotion, and why?
TH: We used some really cool beach bags from Sweda, and added high quality fluffy beach towels from Towel Specialties. To top it off, we gave out insulated tumblers with lids and straws from ETS Express. Everything was created with bright spring/summer colors to help generate even more enthusiasm.
PM: What made this a profitable promotion for you?
TH: Obviously, it was profitable in the sense that I was able to sell several items to my client in the package, but what made it even more profitable for me is getting the email from my client telling me how excited all the employees were about their gifts. Knowing we accomplished our mission and that my customer was really pleased with the results is really what makes it most profitable to me.
PM: What was the best decision you made with this program, and why?
TH: The best decision was to take advantage of existing seasonal enthusiasm. Timing is everything. This promotion would not have worked nearly as well in the middle of winter, or even toward the end of summer when people are getting tired of summer's heat.
PM: Did you run into any problems with the promotion, and if so, how did you overcome them?
TH: We had some inventory issues on the tumblers so I had to stay in close contact with the plant to be sure we wouldn't miss our in-hands date.
PM: Any other advice or insight you'd like to give related to this promotion?
TH: Focus on the recipient. Take off your sales hat and put yourself in the end-user's shoes! So many factors make up a successful campaign and it's important to look at the time of year, the goal of the promotion and the overall expected outcome.
Want to be considered for a future segment of My Best Promotion? Contact Michael Cornnell at email@example.com or 215-238-5449 for a list of questions and other details.