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August's My Best Promotion comes from Maria Vick, national account executive, Post No Bills Inc., a franchisee of Adventures in Advertising, Columbia, S.C. Vick was hired by a company in the data communications industry who sought promotion during an upcoming national sales conference in Orlando, Fla. Vick put together a Florida-themed gift bundle to be given to the conference attendees at their hotel rooms. By carefully selecting interesting and thoughtful items, as well as taking a gamble on custom packaging, she was able to craft an extremely successful promotion.
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Michael Cornnell
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