My Best Promotion
PM: Did you run into any problems with the promotion, and how did you overcome them?
MV: I had been looking for packaging for a few weeks as I wanted something authentic looking. Traditional produce bags didn't have the effect I wanted. One day we received a shipment of pumpkins from a farmer in Canada (We were doing promotion kits for the film Coraline). I instantly knew that was what I needed but it was terribly fragile and it required me to turn into a micro-managing beast when assembly time came. I only had a specific amount of netting to work with and didn't have time to wait for more from Canada. The client actually drove the kits down to Orlando and all transporting was done (carefully) by hand.
PM: Any other advice or insight you'd like to give related to this promotion?
MV: Research, research, research. Research what your client needs and look for creative and fun ways to execute it.
Want to be considered for a future segment of My Best Promotion? Contact Michael Cornnell at email@example.com or 215-238-5449 for a list of questions and other details.