My Best Promotion
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Promo Marketing: What was the promotion's goal? What did you do to make the goal happen?
Laura Zaukaite Silva: It was an internal program to show appreciation to employees participating in the data integration program. The program had a reward system, so employees were able to collect points for efficiency and accuracy and exchange the points for gifts. Our client's data transfer program was a big journey for them, so the promotion's theme was "Journey of the Gnome."
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