My Best Promotion
PM: What was the best decision you made with this program and why?
LZS: The best decision we made was to have two people working on this project. I collaborated with [executive vice president of CMC Promos] Zachary Tyler on this project, which allowed us to have two perspectives on the project as well ensure 24/7 availability to the client and their needs.
PM: Did you run into any problems with the promotion, and if so, how did you overcome them?
LZS: The biggest challenge we had to overcome was the size of the group involved in the decision-making process on the client's side. More people involved [led to] more opinions; more opinions [led to] a harder-to-make final decision. We were able to overcome that by listening to everyone in group meetings, but then suggesting final item options only to the leader of the group. ￼
Want to be considered for a future segment of My Best Promotion? Contact Michael Cornnell at firstname.lastname@example.org or 215-238-5449 for a list of questions and other details.