My Best Promotion
First-hand tales of creativity and success
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December's My Best Promotion comes from Fionn Dolan, sales director of Bright Promotions, Navan, Ireland. He related a story where Bright Promotions designed a barside incentive program for a well-known beverage brand to reward end-users for trying its new drink. The program involved oversized gum ball machine-like devices set up as point-of-sale displays at 500 different bars, each loaded with gifts for the bartender to hand out each time a customer ordered the promoted beer. The gifts were packed into small, 55mm plastic capsules and included a small flier along with the promotional item.
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- Fionn Dolan
Michael Cornnell
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