My Best Promotion

PM: What was the best decision you made with this program, and why?

FD: Though reducing our own margins, to pay good suppliers a little more for peace of mind that we would get what we wanted and when we needed it.

PM: Did you run into any problems with the promotion, and if so, how did you overcome them?

FD: The original prototype dispenser was handmade. When we received the bulk order we found some very minor differences, however, and these differences were sufficient to hinder the free flow of the capsules. We then had to come up with an idea to modify the dispenser. We did this very successfully.

PM: Any other advice or insight you'd like to give related to this promotion?

FD: We should have pushed the client more on decisions so as to give us more production time. If working on a complex project with an element of the unknown, give the client a deadline by which to make decisions, and let them know the repercussions if they do not meet it.

Want to be considered for a future segment of My Best Promotion? Contact Michael Cornnell at mcornnell@napco.com or 215-238-5449 for a list of questions and other details.