My Best Promotion
Products used included a ceramic egg with dirt and seeds (imprinted with the word "Grow"), sculpting putty in custom colors that coordinated with the event's theme and packed into customized tins with "create" artwork, novelty paper clips with "Grow, Create, Have Fun" decorations, and ceramic snack bowls personalized with individual names and filled with treats packaged in colors that coordinated with theme colors. The bowl also had a company logo on its bottom.
The promotion was quickly and noticeably successful in creating a playful environment of engagement. Before the week was even over, Hillary's began receiving photos of employees not only playing with the putty, but exchanging colors with each other and even incorporating it into more complicated structures that also included the ceramic seed-egg.
A Word Of Advice
Feder felt that using products without company logos, or ones with discrete logo placement, was critical in the promotion's success. She also noted the value of choosing less traditional products.
Submitted by Hillary Feder, MAS, president and founder of Hillary's
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