My Best Promotion
First-hand tales of creativity and success
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Direct mail is one of the more lauded promotional techniques, yet it's also one that isn't always easy to master. Barry Roberts, CAS, sales executive for Proforma Executive Business Services and motivational business coach at BarryRoberts.com, shared a great example of a direct mail campaign that was not only a big success, but also educational on how to impress buyers and compete against a large number of other vendors.
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Michael Cornnell
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