My Best Promotion
First-hand tales of creativity and success
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PM: What was the promotion's goal? What did you do to make it happen?
PB: The promotion's goal was to create a buzz in the convention hall about the unique item we were giving away in a drawing, and also to collect new email addresses and meet new potential customers.
We are always challenged to top ourselves at our client's conventions, which are held twice a year. We have to come up with something new, unique, impactful and desirable for each show to cause the attendees to literally run to our store to see "what's new". Our responsibility is to provide world-class, top-quality, priced-right apparel and promotional products to our client, and we have to make sure our store is a "must stop" destination during the conventions.
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- Companies:
- Logomark
- Zoogee World
- Places:
- Chicago
Michael Cornnell
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