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The Promotion
A direct mail self-promo campaign, handled by Weiner and his staff. The company used two tumblers, a ceramic coffee tumbler that resembles a paper cup and a clear plastic tumbler with straw. Weiner explained the message centered on "hot and cold promotions.
Notably, the tumblers were packed into an oversized box and paired with a personal note, two steps generally accepted as effective at increasing a direct mail piece's success rate.
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Michael Cornnell
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