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Promo Marketing: Could you briefly describe how this promotion worked?
Rhonda Blum: It was for the SAAGNY foundation*, which is SAAGNY's nonprofit arm. We use this mug [pictured right] as a fundraiser. I got the idea from Ray Rodriguez (vice president of sales and marketing) from Gordon Sinclair when we were having lunch. He was talking to me about a client, and I said, "Let's see if we can do this to raise some money for the SAAGNY foundation."
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- Companies:
- Gordon Industries
Michael Cornnell
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