My Best Promotion
PM: So you sold these to distributors and suppliers? Did you sell them to end-buyers and users?
RB: Anybody. Well not end-users. I did buy one of the bubbles. (I'm running the 5K run at PROMOTIONS EAST, it's named in honor of my brother who passed away when he was 16, the Howard Alan Blum 5K for 5K run. So one of the bubbles is for the run.)
So I had a fundraiser at my house, and people who came to my house also were able to buy the mugs. So it wasn't necessarily end-users, but anybody who wanted to spend 10 bucks (laughs).
PM: How did you promote this piece?
RB: I'm the social media person for SAAGNY, so I made sure the mug was as many places as I could send it. I posted it everywhere. I posted pictures on SAAGNY's website, on the foundation's website, on Gordon Sinclair's Facebook page, on my Facebook page, so there was a lot of publicity for this for a while. It was also promoted at all of our events.
PM: What do you think is the best decision you made with this promotion is?
RB: It's a great product. Even people who see it in the industry are like, "Wow this is a really nice mug." So I think that the best part of the promotion was actually the product that we picked. Gordon Sinclair also has an amazing art department. I sent them 12 very disparate logos, and they came back to me with the way the background looks, with the SAAGNY foundation logo done tone-on-tone (pictured right), so that the supplier logos really stood out. So I think that they created a product that was much easier to sell. A great product and great graphics were the best things I think.