Paper's Mate
Five "write-on" sales strategies to keep promotional pens moving well into the future
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WHEN IT COMES to the advancement of the species, mankind seems to have its finger on the fast-
forward button. On a fairly regular basis, giant leaps are made in varying fields from technology to medicine. But for every move toward the next new-and-shiny improvement coming off the assembly line of progress, there is a quieter, and equally meaningful, reaction. No doubt, we like our cutting-edge toys, yet people still take comfort in and certainly continue to utilize items that are,
supposedly, outmoded.
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- People:
- Joe Nerney
- Larry Sitten
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Christen Gruebel
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