Paper's Mate
Five "write-on" sales strategies to keep promotional pens moving well into the future
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Take car collectors. For every top-of-the-line Ferrari in the garage, there’s a recently rebuilt
classic car waiting for its turn around the block. In the fashion world, vintage designer handbags go for quite a pretty penny. It was the universal refrain in the industry, “when the computer age came, paper and pens would be gone,” remarked Larry Sitten, executive vice president of Westbury, New York-based Pencoa. Yet, writing instruments continue to hold court as some of the most commonly used promotional items in the business. With upgrades, viruses and glitches just waiting to render end-users incommunicado, there’s a lot to be said for simple consistency.
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- People:
- Joe Nerney
- Larry Sitten
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Christen Gruebel
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