Paper's Mate
Five "write-on" sales strategies to keep promotional pens moving well into the future
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TEACH AN OLD ITEM NEW TRICKS
However, there’s consistency, and then there’s complacency. Even for the most tried-and-true products, distributors and suppliers must always keep an eye toward the future. Here are a few off-the-beaten-path ideas that are working to bring writing instruments, as a category, into the new year and beyond.
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- People:
- Joe Nerney
- Larry Sitten
E
Christen Gruebel
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