Florida Governor Charlie Crist Visits BIC Graphic USA
Clearwater, Florida-based BIC Graphic USA was host to Florida governor Charlie Crist. The primary purpose of the visit was for Governor Crist to gain a better understanding of the promotional products industry, to tour the facility and to meet BIC Graphic USA employees.
During his visit, there was a major focus on discussing legislation that could threaten the livelihood of the promotional products industry. This legislation defines these items as extravagant gifts, rather than a low-cost advertising vehicle. “Our goal was to educate the governor on our industry and give him a first-hand look at promotional products and their value as a low-cost, effective marketing tool. They are an essential part of the marketing mix, specifically for small businesses. This was the core of our message to the Governor,” commented Lori Bauer, trade marketing manager for BIC Graphic North America.
Governor Crist also hosted a roundtable discussion with BIC Graphic USA and other local business leaders to discuss current economic conditions and what he could do to support growth. “During the roundtable meeting, BIC managers highlighted the issues surrounding potential bans of promotional products across the country as well as keeping jobs in Florida. Promotional products revenue in the state of Florida alone represents over $500 million,” stated David Saracino, director of sales for BIC Graphic North America.
For more information on BIC Graphic USA, visit www.bicgraphic.com.