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T-shirts are especially guilty of this watery fashion unpredictability, being a highly competitive product that also happens to closely follow retail trends. Luckily, it isn’t necessary to wander along a wet shore, desperately looking for a pattern in scattered seaweed and broken shells. There are, after all, figurative oceanographers out there who make their living accounting for every shifting grain of sand on the beach of style. Two such “fashion oceanographers,” Andrea L. Engel, vice president of merchandising for Trevose, Pennsylvania-based BroderBros., and Kimberly Pfeil, national account manager for Los Angeles-based Alternative Apparel, shared a few of their insights with Promo Marketing.
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