The Shifting Shore
With any article on current T-shirt trends, it would be a mistake to exclude one of the biggest areas of increase: organics. Said Engel, “I definitely see [organics] moving out of a niche and into a category. It’ll never be as big, I don’t think, as the traditional commodity T-shirts, but it’s definitely growing.” She added that along with organics, eco-friendly and recycled fabrics were likely to see of growth. Because there is only so much organic cotton available, manufacturers will be forced to look elsewhere for a similar product.
For the same reason, Engel also predicted there will soon start to be T-shirts that are made from “transitional” organic cotton. Transitional cotton comes from farms that are growing their product organically, but have not had the chance for their land to fully purge itself of chemicals used in prior farmings, a process which takes three years. The cotton is therefore considered “transitional” because it’s what organic farmers sell while in transition from regular to organic growing.