Every Second Counts
However, don’t ring the death knell for clocks just yet. Though the classic wood-and-brass iterations aren’t pulling as well as in the past, Carroll has found that Oregon Scientific, a retail brand name offered through Selco’s Abelle Tech line, is hitting a different section of the market. “They bring a techy thing to it. Some of those clocks include weather forecasting … they have some built-in, barometer-type measuring devices so they can give a little bit of overview of the weather,” he reported.
Watches are getting in on the multifunctional game, as well. Grigorian noted sporty digital watches are similar to such clocks in that a distributor can get the most value for the least amount of money. “Popular features in this category include stopwatch, alarm clock, pulse monitor, temperature, calculator, etc.,” she said. In a similar vein, Selco’s Abelle Tech offers watches that measure heart rate and blood pressure as well as calculate calories burned. Carroll mentioned that these particular styles are often being used with wellness programs.
In the spirit ofmultitasking,one of the most important non-time-related demands watches are filling these days is that of a fashion piece. From a retail standpoint, Carroll frankly pointed out, “Somebody’s not going to spend $10,000 on a watch just to tell time.” And the watch-as-accessory mindset is transitioning over to the promotional products industry, at least for a younger demographic. “It becomes a fashion statement, and from a promotion standpoint, if the watch is one they like, they’re going to wear it more which makes the logo that’s on there that much more visible than a lot of other product[s],” he added. It becomes instinctual for most people, and because of that, there’s more of a chance an end-user will wear it often, as opposed to a logoed shirt, which gets cycled in only every now and then. “Anytime you can give someone an elegant watch they will wear every day, you gain that much more logo exposure,” Grigorian said. Carroll agreed: “From a pure cost-per-impression standpoint, it’s there.”