Every Second Counts
AHEAD OF TIME
With the advent of new-fangled technologies—computers, cell phones, PDAs and the like—do consumers have a use for classic, analog clocks and watches? According to Jennifer Grigorian, director of advertising/marketing for Monrovia, California-based Sweda Company, their almost vintage-style appeal is exactly what’s giving these items traction in today’s marketplace, at least in the case of watches. “Traditional analog watches are always great gifts—a timeless timepiece that will last for years,” she exclaimed. Plus, since watches are great choices for gifting programs (employee recognition, anniversaries and the like), a more traditional style is often better to ensure continuity over the years, noted Tom Carroll, vice president of marketing and sales for The Selco Companies, Tulsa, Okla. “There’s not a week that goes by we don’t have someone calling saying, ‘Hey, we had this “X” brand in a program and it’s no longer available, can you help us find something that’s close?,’” he maintained.
- Companies:
- Selco Companies, The
- Sweda Company