Med Schooled

I don't know if you've noticed, but health care providers are fiercely competing for business. From billboards and radio campaigns to totes and stress balls, this is a fight to the finish. Not only are health care providers battling to provide the community with outstanding patient care, they're also promoting employee relations, professional development and fighting to recruit the best health care provider talent out there. With so many marketing needs, this niche is one where promotional products can shine.

Here, two top-notch distributors and their end-buyer partners share their shining health care market case studies. Grab your notebook and a pen, because you're sure to get some ideas.

Barker Specialty & Celebration Health Assessment
Orlando is no longer just a vacation destination—it's also a hub for the latest in health and wellness. Helping to support this lifestyle is the Celebration Health Assessment, located at Florida Hospital's Celebration Health campus.

Celebration Health Assessment (CHA) is an extensive, personalized health care experience meant to help clients maintain overall health by promoting wellness and healthy living through physical assessments, early detection and lifestyle modification, with an emphasis on heart disease, cancer and stroke prevention. CHA deals with a wide range of people, including Fortune 500 executives, professional athletes, and the general public.

To achieve its marketing goals for CHA, the Healthy 100 Institute marketing team reached out to Barker Specialty of Orlando. In search for both executive-level gifts and table giveaways, Barker was able to meet and exceed CHA's requirements.

In just a single day, executives who visited CHA received a detailed evaluation and consultation with results interpreted by experts available same-day. To represent this high level of service, CHA provided each executive a leather padfolio and executive level pen, all embossed with the CHA logo.

"Barker Specialty's customer service was superb," said Debra McCandless, CHA account executive. "One phone call to them and I have never called anyone since. The selection and ease of ordering helped us tremendously."