A few months later, CHA was in need of giveaways for a professional crowd at the highly attended World Robotics Symposium. This time Barker Specialty provided stress balls shaped like fruit with the logo and an "Eat Healthier. Live Longer." tagline, artfully displayed in a cascading fruit bowl and basket. The bright colors drew people to CHA's table nonstop throughout the day.
At last year's town health fair, CHA provided pedometers to residents as well as the stress fruit to promote nutrition, fitness, and relaxation.
CHA has seen a dramatic increase in its bookings in part due to the use of promotional products. In fact, CHA is on course this year to almost double the amount of appointments booked. CHA's marketing plans for 2012 continue to utilize promotional items for both influential executives as well as the average health-conscious consumer.
Moisant Promotional Products & the Midwest Regional Medical Center
When Midwest Regional Medical Center, Midwest City, Okla., was asked to be the signature sponsor for Operation Homefront: Oklahoma's Great Expectations Baby Shower, a statewide baby shower for military moms, the answer was an automatic "yes."
Midwest City is home to Tinker Air Force Base, which is a big part of the city and its culture. The baby shower, slated to be a large-scale and well-attended event, included lunch, activities and a panel of medical professionals. It was estimated that over $40,000 in baby products and supplies were to be given to the expectant military moms.
During the initial planning phase, Marilyn Flinchum, Midwest Regional Medical Center's marketing manager, contacted local promotional products consultant Teresa Moisant, owner of Moisant Promotional Products, Oklahoma City. She expressed a desire to do something for the event useful for new moms as well as patriotic and otherwise reflective of the attendees' core values.
Matching the customer needs and desires to products is a challenge Moisant always enjoys. Searching the industry's products under the theme of "patriotic," she decided a large tote bag would be perfect. Moisant reasoned that new moms can use bags in so many ways, from diapers and changes of clothes to bottles and other feeding items, it's a product that would never outlive its usefulness (plus, babies don't outgrow bags). To keep in in theme with the patriotic end-users, she chose a red, white and blue stars-and-stripes design.