Forever 21's Hershey's Collection Shows How to Turn Candy Into Fashionable Branded Apparel
Now that Halloween has come and gone, we’re starting to see more holiday decor and apparel popping up. While some may say it’s too early, this next collection might just change their minds, especially since it’s a sweet transition collection from Halloween. Forever 21 and Hershey’s have teamed up for a holiday branded apparel collection that features pieces from your favorite candy, like Reese’s, Jolly Ranchers, Hershey’s and even York Peppermint Patties.
The apparel pieces include Hershey’s branded joggers with a matching cropped sweater that incorporates not only the red and green colors, but also gingerbread men, snowflakes and a Hershey kisses pattern throughout the entire set. Additionally, you’ll find a cropped “Merry Kisses” hoodie and two adult onesies that are sure to be a favorite during the colder months.
If you’re not quite ready to coast into the holiday season, this collection has the best of both worlds. For major candy fans, there are Jolly Rancher, York Peppermint Patties, Hershey’s and Reese’s logo hoodies, blankets and pillows that are also available on the Forever 21 website. The pillows are even shaped like pieces of candy.
Speaking to Bustle, Ernie Savo, the Hershey Company’s senior director of global licensing, expanded on the idea behind the collection with the fast-fashion retailer:
"The Forever 21 x Hershey’s holiday collection is the perfect pairing of sweet and stylish for this holiday season," he says. "Bringing our iconic brands to life beyond the candy aisle and into the world of fashion through our collaboration with Forever 21 drives holiday spirit and connection with our fashion-forward, savvy consumers."
We’ve covered some of the previous collabs with Forever 21—like the ones with USPS and Pepsi—and this one definitely looks to be a winner. The collection features 19 pieces in total, and the prices are all within the $12.99- $39.99 price range, which is consistent with other items from Forever 21.