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Fossil, Richardson, Texas, said it will acquire Misfit, a wearable technology startup that focuses on fitness trackers, for $260 million, according to CNET.
Misfit, founded in 2011, makes activity monitors and home products, like sleep monitors and smart bulbs, according to The Verge. The company also has partnerships with other brands, such as Speedo and Swarovsky. Its activity trackers range from $20 to $100, and received investments from Chinese companies, such as smartphone maker Xiaomi.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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