Safety in Numbers
1. Choose good-looking products.
Piece of cake, right? Maybe for other categories, but when said products are eye goggles, reflective vests and bulky gloves—not so much. Yet, it’s a hole in the market that David Campochiaro, president of Memphis, Tennessee-based PromoVision Palomino, is more than happy to fill. He noted that using upscale, good-looking safety glasses for a promotion increases compliance. “It just reiterates the fact that … people will wear things that look good,” Campochiaro said. The company has sold its line of safety glasses into the medical/pharmaceutical ield, including a promotion for a Pfizer plant. “They ordered one of the safety glasses that was more upscale, looked good and it carried a safety message,” he related.