Franzia's New Branded Merch Line Includes a Wine-Dispensing Backpack

By Brendan Menapace

Back in college, my roommate used to bring a backpack to parties. Inside that backpack was typically a container of Franzia boxed wine. Sometimes he’d take it out of the box to make it easier to dispense to friends directly from the bag. Other times the box would remain intact. Either way, once we got to the party, the backpack he brought it in became irrelevant. He definitely left at least one at a party, too.

Franzia actually solved this issue, though unfortunately not before we graduated college. The biggest name in boxed wine came out with a line of merchandise that includes a backpack that doubles as a wine dispenser.

Thinking back, I feel very confident that my old roomie's life would have changed if he could be a walking Franzia dispenser for the party, or at least keep the whole operation as one piece.

It’s only natural that Franzia would capitalize on its popularity by introducing a full line of branded merchandise. In addition to the branded backpack (complete with spout on the side), there are items like plastic cups, a beach towel, a Bluetooth speaker and more. There’s also a full apparel selection, including socks, hats, swimsuits, T-shirts and even a bike jersey.

Boxed Wine on the Go! Franzia Is Selling a Backpack That Dispenses an Entire Box of Wine https://t.co/ebv2ZI6hUX

— People (@people) September 11, 2020

Perhaps most notable here is the fact that the backpack retails for only $32. That’s a great deal for a backpack with such a cool hidden feature. Right now, it still says it’s “coming soon,” but you can bet your bottom dollar that it will pop up at a tailgate or holiday party near you soon.

Or, you know, it might pop up at college parties. Those kids love them some boxed wine. Responsibly, of course.