Frigid Conditions

Lined
Walther suggested 2 oz. polyester fiberfill bonded between leather and nylon lining as a good layering technique. Klein also mentioned polyester as a good lining. "Our over 100 years of experience have shown us that quilted polyester provides for the best all-around lining for our application," he said. "In many applications, we use Dacron Hollofil polyester batting quilted to either flannel or nylon."

Wicking
Moisture-wicking properties and stain-release finishes used to be extra, but with retail brands embracing them as standard, the promotional market is as well. "Wicking is just another performance feature that is making its way into outerwear apparel as this category is beginning to trend to lighter weight fabrics and more active silhouettes," explained Marcus Davis, merchandising manager for branded printwear, Hanesbrands Inc., Winston-Salem, N.C.

Decorated
With all of those extra properties, decoration can be difficult. "Since many outerwear garments are made from synthetic materials or from a combination of many different fabrics and trims, embellishing them can be a lot different than a traditional cotton tee," said Davis. Klein agreed. "Synthetic fabrics require different dyes than all cottons and blends," he said.

Davis advised those interested in selling outerwear to get to know ink suppliers for the best imprints. "It's best to discuss with an ink supplier what inks and machine settings they recommend for each particular jacket based on its construction and fabric," he said. Davis also noted Direct To Garment printing is a good option for fleece and cotton items.

Embroidery and debossing are other common outerwear decoration techniques. "Instead of dying or decorating a leather jacket with ink, we prefer embroidery and debossing to create a unique, custom and meaningful gift or award," said Walther.

Stylish
Putting function over fashion is common for outerwear, with good reason. A chic trench means nothing if it can't combat snow or fit over a sweater. Klein explained why "garment oversizing" is one of the most important elements in creating functional and durable coats. "Some garments are cut to fit over several layers of clothing (such as a heavy parka), while others are cut to fit over just a regular shirt," he said.