From Reactive to Proactive: Redefining Safety Standards in the Promotional Industry (A Four-Part Series)
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Part 1:Could the California Recalls Have Been Prevented?
For many in our industry, the story began earlier this summer with the media coverage of toy recalls being issued from manufacturers both large, Mattel, and comparatively small, Oak Brook, Illinois-based RC2. But these incidents were only a prelude to the more recent headlines that abruptly dumped the advertising specialties industry into the ring alongside its consumer counterparts.
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