From Reactive to Proactive: Redefining Safety Standards in the Promotional Industry (A Four-Part Series)

• Proposition 65: Otherwise known as the Safe Drinking Water and Toxic Enforcement Act of 1986, this encompasses California’s very own statutes, which according to the Web site for California’s Office of Environmental Health Hazard Assessment, “was intended … to protect California citizens and the State’s drinking water sources from chemicals known to cause cancer, birth defects or other reproductive harm, and to inform citizens about exposures to such chemicals.” For more information, visit www.oehha.ca.gov/prop65.html.

• EN71: The European standard for toy safety. While it is considered to be the international testing standard, and its three main areas focus on issues of flammability, toxicity and physical properties, products distributed in the United States must pass their own set of regulations. For more information, visit www.toyretailersassociation.co.uk/safety/standards.htm” target=”_blank”>www.toyretailersassociation.co.uk/safety/standards.htm .