From Reactive to Proactive: Redefining Safety Standards in the Promotional Industry (A Four-Part Series)
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Accepting blame is certainly tougher than assigning it, yet what saved the Tylenol brand was swift admission, and an open line of communication between Johnson & Johnson and America.
While this situation and that of the recent product recalls have similar elements, in today’s news stories, by contrast, the perceived “enemy” of global outsourcing has taken center stage as the guilty party—not the companies.
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- Companies:
- Humphrey Line
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