Fully Promoted Continues Transition, Names New Brand President
In an announcement made at the recent Brand New View Expo held at The Grand at Moon Palace in Cancun, Mexico, United Franchise Group CEO Ray Titus introduced Mike Brugger as the new brand president of Fully Promoted. The company, initially known as EmbroidMe, was rebranded in 2017 to reflect a growing product line and end-to-end marketing services designed to help grow businesses and attract new customers.
“We believe Mike is the right person to guide us into the future, and his expertise will help the brand and franchise owners grow profitably," said Titus. “He provides the needed insight for Fully Promoted to reach its full potential and become a very prosperous UFG brand.”
According to Titus, the new brand president has already begun a number of initiatives, ranging from taking measures to improve vendor terms for franchisees, utilizing the resources of the technology support team to enhance online presence, and beginning a search for an industry veteran with promotional expertise.
Brugger joined the UFG family in 1994, successfully supervising the operations of multiple departments. In 2000, he opened and managed the very first EmbroidMe store in West Palm Beach, Fla., and made it one of UFG’s early success stories. Over the years, Brugger managed marketing, technology and training departments, and most recently served as vice president of Operations - Emerging Brands.
“I look forward to helping Fully Promoted grow and become the brand it was meant to be,” said Brugger. “Fully Promoted is going to be an amazing brand that offers solutions and ideas to help both small and medium-sized businesses grow. We have a new direction and a new vision, and I’m very happy to be part of that plan.”
According to Brugger, his goal is to finish the year strongly and reconnect with not only the brand’s long-term franchise partners, but also develop new, strong relationships with franchisees that have opened stores in recent years.
For more information on Fully Promoted, visit www.fullypromoted.com.