It’s Your Move
For distributors interested in pitching such items, it helps to know that Aerobie set a record in the “Guinness Book of World Records” with its flying ring, which soared 1,333 feet, more than a quarter mile. The company received even more attention recently when its Superdisc was used by Chris and Trish Perondi and their team of extreme canine stunt dogs, who appeared on “The Ellen Degeneres Show.”
“In the end, it’s all about the fun,” said Abbott. “When clients hand out toys with their logos on them, they can rest assured that their message will be carried around for months or years.”
Peter Herz, CEO of Jornik Manufacturing, Stamford, Conn., agreed. He said games and toys stick around and are associated with good feelings.
“Everyone loves to play,” he said. “It’s an automatic stress reliever as well as a great ice breaker, either in social situations or at sales meetings.”
Speaking of social situations, how about creating a jump rope in the yummy colors of food, making it okay for end-users (and their friends) to play with their food? That’s exactly what Zenith Promotions, Lawrence, N.Y., did with its Woven Rainbow Rope.
“We’ve had a lot of success with our jump rope given the big emphasis on physical fitness for children,” explained Maria LaFichi, executive vice president. “This item is not too common in the industry and we offer it at a very good price point.”
Essentially, toys are not only useful for fun and games. The items can, in fact, be used as incentives for budding scholars and for not-so-celebratory occasions. “Our items are used as rewards for children in Florida after taking statewide tests,” said LaFichi. She also admitted a police department uses her company’s chalk for the grim work often done at crime scenes.