It’s Your Move
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That’s exactly the tactic Aerobie, Palo Alto, Calif., employs with its line of high-performance flying discs, rings and boomerangs. National Sales Manager Don Abbott said Aerobie typically aligns with companies that promote high performance, reliability and anything related to aerodynamics.
“It just makes sense for us to work with companies that in some way parallel what our products are about,” said Abbott. “For instance, when Boeing introduced its 787 Dreamliner Jet, it distributed one of our flying discs to all of those involved in the aircraft’s launch. It was a perfect fit because Boeing looked at us as a partner in the field of flying.”
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- Companies:
- Aerobie
- Jornik Manufacturing
Sharon R. Cole & Cynthia T. Graham
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