It’s Your Move
“A lot of distributors don’t delve into these markets because they don’t think it’s very lucrative,” added LaFichi. She pointed out that hospitals, trade shows, banks and museums are largely untapped gold mines for games and toys. “You’d be surprised how many banks have children’s savings programs,” she said. “Museums are a market you won’t think would be interested in these items, but if you look at the gift shops, you will find a lot of games and toys being sold there.”
Jornik offers games such as Sudoku, Dartman and Pong Shooter—pastimes that stimulate the brain, increase coordination and lend themselves well to the promotional world.
Herz explained that Jornik’s Sudoku is packaged in a matchbook-type cover and includes nine different games with varying stages of difficulty. The packaging allows the game to be given away in various venues, such as trade shows, restaurants and hotels. “What’s great about using Sudoku is that advertisers can make the game interactive by posting Sudoku solutions on their Web sites,” said Herz.
While the toys and games category generally would offer items at lower price points than other promotional product categories, LaFichi emphasized that quality should never be sacrificed for cost. “Money is so precious that you really want to get good value,” she said. “We’re talking about inexpensive toys here, but still, you don’t want it to fall apart in the child’s hands. That would make all of us look bad. Especially the person whose brand is on the [toy].”
For clients looking for something to increase motivation at sales meetings, Herz recommended something along the lines of its Pong Shooter—a colorful gun-style ping pong ball shooter that inspires folks to hit their targets.
“Another hugely popular item game distributors find success with is the Dartman, which is a three-legged dart with a specially formulated sticky point, or in this case ‘head,’ that participants can throw at their computer screens, walls or windows,” he said. “We sell a dartboard to go along with the Dartman, which is a great trade show item and has won awards for attracting the most attention at a booth. We’ve actually had people line up at booths to use Dartman.”